Ford Trucks vs. Chevrolet

Kelley Blue Book has been around for nearly a century, and has been the leading expert publication on automotive resale value since its inception. Each year, KBB names a handful of vehicles across a variety of categories deemed to be a “best buy.” Projected resale value and historic reliability are the primary criteria for this, this is Kelley Blue Book we’re talking about, but other factors are considered. For the 2023 awards, a total of four Ford models won their categories, more than any other single brand. Not all of those wins were for trucks, but the Expedition, while not a pickup, is built on a truck frame, so we’re including it on the list. Chevrolet won only one award, for the Bolt EUV, which is not a truck and is slated to be discontinued at the end of this year. These are the Ford models that won:

• 2023 Ford Expedition
• 2023 Ford Maverick
• 2023 Ford F-150
• 2023 Ford F-150 Lightning

MotorTrend, and the publication’s Car of The Year award, have been around since 1949, adding a Truck of The Year award in more recent years. These are extremely difficult awards for a truck to win, since there is only one given out every year. Here though, we finally found an award that a Chevrolet truck has won, specifically the Silverado 1500 has won twice. The most recent win was in 2007 though, and obviously those two wins don’t quite measure up to the five wins that the conventional F-150 has won, most recently in 2018. We’re specifying the conventional F-150 here for those previous wins, because for 2023 it was the F-150 Lightning that won, making it the first electric truck to ever win, with a unanimous vote from the judges. MotorTrend noted that a major selling point of the Lightning is that it is the first (and still only) electric truck built to appeal to people who were already buying conventional pickups.